Outpush brand comes from a Belgium startup that developed a new tool that helps other brands to communicate and monetize their users clicks. Most of this interaction happens through push notifications on any costumer device. I was asked to design the brand, from concept to logo, illustrations and UI. Outpush is a digital product that seems a bit hard to decode, so it was important to have a clear illustrated message - to make it to the publishers. Friendly, digital and trustworthy were the main angles of the art direction.