Outpush

UX/UI, Art direction, Brand identity

Outpush is a Belgian startup known for its innovative tool that helps brands communicate and monetize user clicks on their websites. It drives traffic to clients’ sites through targeted push notifications. I was tasked with designing the brand, from concept and identity to a full website design, where I developed both UX/UI and illustrations. The visual graphics aimed to help audiences and future clients better understand the product. The art direction focused on being friendly, digital, and trustworthy. With a digital-first approach, every design element was crafted to be both engaging and intuitive, ensuring a seamless and effective user experience.

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Olafur Eliasson x WT
Visual design, Experience, Interaction