WeTransfer Advertising

As part of the WeTransfer Advertising relaunch, the team was tasked with creating a distinct sub-brand, one that felt fresh and functional while still recognisably part of WeTransfer's ecosystem. The goal was to build an identity that could support a wide range of clients, balancing boldness with simplicity, and data-driven clarity with creative flexibility.

Drawing from the learnings from Lumen reports, we were able to increase efficiencies in cross team collaborations and contribute to onboarding 100+ new advertising clients in 2024.