Casa do Pancho
Casa do Pancho serves as a distinguished creative center in Maputo, conceptualized by the renowned Portuguese architect Pancho Guedes. Its primary objective is to unite individuals engaged in the arts and design sectors. This venue offers a distinctive environment for the creation, development, and exhibition of artistic works, fostering a connection with the local community while also engaging potential new clients. Beyond its functional spaces for Work, Sleep, Meet and Think, the house features a gallery, a store, and a cafeteria accessible to the public. All of these areas operate independently, necessitating clear identification, so the concept for these sub-brands was Space = Function.
The visual elements of the spaces draw significant inspiration from the artist's work, incorporating shapes from his sculptures, architecture, and manifestos with vibrant and warm colors from his paintings. Additionally, we completed a typeface initiated by Pancho, which now serves as the primary typeface in this brand identity update. His work offers a glimpse into the warmth and dynamism of Mozambique and it's culture, that's what this house aspires to become, just like Pancho a vessel to the country's culture.
