Casa do Pancho is a creative hub in Maputo. The main purpose of this House (in portuguese, “Casa”), designed by the famous Portuguese Architect Pancho Guedes, is to bring together people related to the world of arts and design. It is a unique place to create, develop and/or exhibit your work, surrounded by potential new clients, while immersed in the local community. More than the working, sleeping, meeting and lounge areas, the house also has a gallery, a store and a cafeteria open to the general public. Since all of these are independent areas, there was a need to identify each one of them.
Following the line of the main brand, already implemented, all of the sub brands were named and developed under the concept Space = Function. I helped creating this concept, defined the art direction and designed all the pieces and website (ux, ui, interaction).
Work for Claim
The art direction of this brand and sub brands identity is strongly inspired by the work pf Pancho Guedes, from the shapes of his sculptures, his architecture and manifesto to the colors of his paintings. Everything was there, the warmth of Mozambique, the strength and dynamism of its people. Here are some examples.
THE HOUSE
WEBSITE
The website is divided into a schedule, as a representation of regular day in the life Pancho Guedes. Throughout the day, the user will meet all the spaces inside Casa do Pancho, and their functionalities. It is a one page website where, more than finding all the necessary information, you can also submit artistic work or other personal projects and access the latest news & events within the community.
