In 2019, we were asked to bring Milaneza, the best-known pasta brand in Portugal, into the digital age. The goal was to showcase their full product range while positioning the brand as a trusted ally in healthy living, especially for athletes, amateur chefs, and wellness enthusiasts. With Recipes and Nutrition as the site’s most-visited sections, we prioritized easy access and intuitive navigation. The design blends Milaneza’s existing brand identity with organic touches, like textures and illustrations to create a warm, trustworthy feel. We built modular components for scalable implementation, allowing pages to flow naturally and surprise users with interactions that are exciting and boost engagement. The result is a modern, inviting platform that supports everyday meal prep and healthy living.
Floating elements for a bigger sense of lightness, that move smoothly on scroll. Including textures on background, images and independent elements that populate the page to emphasise the main feel and bring harmony overall.
Fun interactions make pages more digestable for users and add an element of surprise.